ULTIMATE BOXXER REVEALS NEW BRAND NAME.
Ultimate Boxxer has announced its new parent brand, BOXXER as it moves into phase two of its entry into professional boxing.
BOXXER founder Ben Shalom announced on Thursday morning that the company is entering phase two, as it looks to work with its fighters over a longer period and step the shows up a level. “We’re still keeping the tournament format. We’ve done six successful events, the fans and the TV broadcasters love the shows. However, we are now also going to be working with the fighters that come through the system long term, under the BOXXER brand in additional large scale shows.”