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BOXXER and Village Hotels Renew Partnership

LONDON, UK – [02 November 2021] 

BOXXER is delighted to announce an extension of its partnership with Village Hotels, which will become the Official Hotel Partner of BOXXER and Sky Sports Boxing for the remainder of 2021. 

Village Hotels has grown into a leading hotel brand since its establishment in 1995, with a portfolio of 32 properties around the UK. Guests can enjoy stylish bedrooms with modern technology, extensive leisure facilities and high-quality food and drink, alongside professional meeting rooms and coworking spaces. 

Village will be an integral part of this week’s BOXXER show in Liverpool, the first in the inaugural BOXXER Series. A unique elimination tournament format sees 8 fighters in the super-lightweight division go head-to-head over the course of one action-packed night of boxing, airing LIVE and exclusively on Sky Sports in the UK and Ireland. 

Village branding will appear prominently across all pre-promotional content and fight week activity, including at Thursday’s live draw and Friday’s weigh-in, hosted at the iconic Royal Liver Building on Liverpool’s waterfront. Village will then feature throughout Saturday’s fight night at the M&S Bank Arena, with 360-degree branding on the ring canvas, ropes and toblerones; and across the arena’s screens, banners and boards. 

Village will also play a prominent role in BOXXER’s two following events this year: on November 20th, the SSE Arena in London will play host to a fight night featuring a wealth of domestic and international talent, including unbeaten British cruiserweight Richard Riakporhe, Albanian superstar Florian Marku, and the much-anticipated pro debut of Olympian and former elite amateur, Caroline Dubois. 

A blockbuster event in Birmingham on December 11th concludes the 2021 schedule, as two stars of women’s boxing – and long-time rivals – Savannah Marshall and Claressa Shields, defend their world titles; along with other headline fights to be announced soon. 

BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to renew this partnership with Village Hotels, given their established presence in the UK and unwavering emphasis on customer experience. Seeing as we host events with fans and fighters around the country, we’re confident this partnership will continue to cater strongly to Village’s own extensive national footprint.” 

Gary Davis, CEO of Village Hotels said: “We’re delighted to extend our partnership and be a part of this incredible event series. It’s such a great fit for us – sport is a huge part of our offering, with live sporting events available to watch on Sky Sports in the Pub and Grill every weekend at Village. On match days and during key sporting events such as this, there’s a great atmosphere in our venues with guests also benefiting from our exclusive ‘Red Card’ offers on food and drink.” 

Village offers hotels in all major UK cities, including Liverpool, London and Birmingham for the upcoming events. To explore the full range and find out more, visit www.village-hotels.com.

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