BOXXER and Village Hotel Club Ink Partnership Extension

BOXXER is delighted to announce the extension of its partnership with Village Hotel Club, who will continue as the Official Hotel Partner of BOXXER until 2023. 

Village Hotel Club is a leading hotel brand with a portfolio of 33 properties around the UK. Guests can enjoy everything under one roof with stylish and comfy bedrooms with modern technology; state of the art Village Gym, pool and classes; and a Pub & Grill serving high-quality food and drink with big screens for all the sporting action. Plus free WiFi and extensive parking.

Under the partnership, Village branding will appear prominently across all pre-promotional activity, including press conferences, open workouts and weigh-ins – with the brand’s hotels playing host to fight week events. This will culminate in extensive in-arena exposure on fight night, with 360-degree branding across the ring canvas, rope straps and toblerones; the venue’s screens, barriers and boards; and featuring brand mentions by the MC during the live broadcast. 

The partnership was secured in collaboration with sport-specialist agency Matchday, and will now see the implementation of unique activations including a co-branded gym scheme to be released over the coming weeks; endorsed by BOXXER athletes and for use by Village’s extensive network of gym instructors and members around the UK – the first of its kind between a UK boxing promotion and a hotel brand. 

BOXXER’s next show will take place on June 11th at the SSE Arena in Wembley, headlined by unbeaten UK contender Richard Riakporhe against the hard-hitting Italian Fabio Turchi, in an IBF world cruiserweight title eliminator. Also on the card will be a highly-competitive welterweight clash between Chris Kongo and Sebastian Formella, the pro debut of Olympic gold medallist Lauren Price, and Zak Chelli v Germaine Brown for the English super-middleweight championship. 

BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to announce today the extension of our partnership with Village. Village’s network of properties across the UK goes hand-in-hand with our desire to bring boxing to all corners of the country and keep growing the sport, and we look forward to an exciting year ahead together.”  

Gary Davis, CEO of Village Hotel Club, said: “We’re excited to take our partnership with BOXXER to the next level, as we introduce a new kind of fitness to our Health and Wellness Clubs across the UK. Boxing requires speed, power & agility and these are the core elements that make up our brand new, BOXXER-endorsed class.

This fun, high-intensity functional training session will sit alongside our extensive range of immersive classes and is suitable for all levels of fitness. Participants will enjoy 12 x 3 minute rounds using SkillMills, SkillRuns, functional benches, weights and, of course, they’ll get to don the gloves and hit the bags! It’s the ultimate boxing inspired class, exclusive to Village Health and Wellness and we can’t wait for our members to give it a go.”

Village offers hotels in all major UK cities. To explore the full range and find out more, visit www.village-hotels.com.

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