BOXXER and Pepe’s Piri Piri turn up the heat for Adam Azim vs Steve Claggett on May 30 in London

BOXXER is delighted to announce Pepe’s Piri Piri as an official partner for its upcoming Betfred Fight Night, headlined by the high-stakes super lightweight showdown between Adam Azim and Steve Claggett on Saturday, May 30 at the OVO Arena Wembley in London, live and free-to-air on BBC Two and BBC iPlayer.

Known across the UK for bringing the heat with its famous flame-grilled chicken, Pepe’s Piri Piri joins forces with next-gen promoter BOXXER and one of boxing’s hottest young stars for a night guaranteed to deliver fireworks inside and outside the ring.

At just 23 years old, Adam Azim is widely regarded as one of the most exciting young talents in world boxing. On May 30, Azim tops an action-packed fight card as he continues his charge towards a world title against top Canadian contender Steve Claggett.

With more than 255 stores across the UK, Pepe’s Piri Piri has built a loyal following thanks to its fresh food, signature sauces and bold flavour, making it the perfect fit for an explosive night of world-class boxing entertainment.

The partnership will see Pepe’s Piri Piri integrated throughout fight week and on fight night, including branding inside the arena, across digital assets, and exciting activations guaranteed to add even more spice to an already red-hot atmosphere.

BOXXER Founder & CEO Ben Shalom said: “We’re excited to welcome Pepe’s Piri Piri to the BOXXER family for what promises to be a huge night of boxing. Adam Azim is one of the most electrifying young fighters in the sport right now, and Pepe’s Piri Piri is a brand that shares that same energy, ambition and ability to bring the heat. This partnership is a great fit and we’re looking forward to delivering a brilliant event together.”

Jayne Enskat, Head of Marketing for Pepe’s Piri Piri, said: “Pepe’s Piri Piri is all about flavour, energy and bringing people together, so partnering with BOXXER for such a big fight night felt like a natural match. Adam Azim is one of the most exciting young athletes in the UK right now and we’re thrilled to be part of the journey. Fans can expect plenty of fire on May 30.”