• Conor McGregor’s Forged Irish Stout steps into BOXXER ring to showcase world’s fastest-growing stout to global audience of fight fans
  • ‘BOXXER: Smith vs Eubank 2 – Repeat or Revenge?’ takes place Saturday, September 2nd and airs on Sky Sports Box Office and ESPN+

London, England (August 29, 2023) – BOXXER is delighted to announce that Forged Irish Stout  the brand of global combat sports superstar, Conor McGregor – will become an official partner of BOXXER’s blockbuster pay-per-view event this Saturday 2nd September, headlined by Liam Smith v Chris Eubank Jr 2 at the AO Arena in Manchester. 

Forged Irish Stout was created in 2020 by multi-weight UFC Champion Conor McGregor, with the aim to be the world’s smoothest and creamiest stout. Brewed in the heart of Dublin, Ireland, Forged Irish Stout quickly gained popularity after becoming the most popular stout drink at McGregor’s own establishment, The Black Forge, located near his Dublin residence. Forged Irish Stout is now available in more than 350 ASDA stores across the UK, with further major retail distribution plans to be announced very soon.

BOXXER’s event on Saturday 2nd September sees Liam Smith and Chris Eubank Jr finally meet in their hugely-anticipated rematch in front of 20,000 fans – live on Sky Sports Box Office in the UK & Ireland, and airing in a further 150+ territories globally, including ESPN+ in the US and Canada. 

One of the year’s most stacked undercards features Adam Azim v Aram Fanyan, Frazer Clarke v Dave Allen, Mikaela Mayer, Florian Marku v Dylan Moran, Mark Heffron v Jack Cullen, and more. 

The partnership will see Forged Irish Stout fully integrated into the upcoming fight week and event, with branding on the ring canvas, press and media backdrops, and venue screens; alongside unique in-arena brand activations that will be revealed on fight night. Forged will also be granted unique access to talent to create bespoke content around the event. 

BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to bring Forged Irish Stout on board for this weekend’s blockbuster show, headlined by Liam Smith v Chris Eubank Jr 2. The growth of the Forged brand in the last couple of years has been fantastic to see, and this weekend’s show will open it up to millions of viewers and fans around the world. We can’t wait to kick off fight week and for a special night on Saturday.” 

Conor McGregor said: “We are excited to partner with BOXXER and get involved in such an incredible fight. Forged Irish Stout is on a path to success as are Chris and Liam and we are here to support the world of boxing. We are here to takeover and we are excited to bring Forged Irish Stout to the UK in ASDA.” 

To find out more about Forged Irish stout, visit www.forgedirishstout.com 

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